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In the realm of fraud prevention, Mastercard Identity has emerged as an undisputed leader, earning the 2023 Tech Ascension Award, Best Identity Management Solution for its comprehensive and intelligent approach to combating fraud. With the ever-evolving landscape of digital transactions, the need for robust identity verification and authentication tools has never been more critical. Mastercard Identity has not only risen to this challenge but has set new standards in fraud prevention.

The Power of Mastercard Identity

At its core, Mastercard Identity is a suite of capabilities driven by machine learning and data science. Its mission: to empower businesses to make real-time risk decisions about their customers. In today's global digital economy, where transactions occur across borders and digital platforms, trust is paramount. Mastercard Identity ensures that every digital interaction feels like a secure and local transaction, regardless of the geographical or digital distance involved.

This innovative solution caters to a wide range of entities, including merchants, financial institutions, digital marketplaces, and risk decisioning providers. It offers a collaborative ecosystem for exchanging rich identity data that validates, verifies, and authenticates consumers globally, at scale. The result is a seamless and secure digital experience, safeguarding businesses and consumers from the pervasive threat of fraud.

Why Mastercard Identity Stands Out

  1. Holistic Approach to Fraud Prevention: Mastercard Identity's multifaceted approach sets it apart. It utilizes a global network of data and employs highly intelligent machine learning to analyze user behavior and transaction data comprehensively. Rather than relying solely on traditional identity verification methods, it cross-references various elements of an identity, such as name, email, phone, IP, address, and device. This holistic view allows it to detect anomalies and red flags associated with synthetic identities and fraud attempts.

  2. Continuous Monitoring and Real-time Management: Mastercard Identity excels in continuous endpoint monitoring and real-time device management. It tracks user behavior over time, learning their preferences and transaction patterns. This proactive approach enables it to spot fraudulent activities or deviations from typical user behavior, providing early warnings and mitigating potential threats.

  3. Versatility in Fraud Prevention: Whether it's synthetic identity fraud, scams, or investment fraud, Mastercard Identity is a versatile solution. It adapts to new and evolving threats by intelligently assessing individual behavior. By recognizing normal user behaviors, it can swiftly identify unusual activities, even if the attacker has physical access to the device. This adaptability ensures protection against a wide range of fraud tactics.

In an era where digital transactions have become the norm, the need for robust fraud prevention solutions cannot be overstated. Mastercard Identity stands as a beacon of innovation and effectiveness in this crucial domain. Its ability to adapt, its comprehensive approach to fraud prevention, and its real-world impact make it a worthy recipient of the Tech Ascension Award. As fraudulent activities evolve, Mastercard Identity continues to set the standard for secure, seamless, and trusted digital transactions.

Award Recognizes Acentrik’s Cutting-Edge Data Sharing Innovations Mercedes-Benz Singapore has been named Industry Innovator of the Year in the Big Data category of the 2023’s Tech Ascension Awards with its enterprise-grade data exchange solution, Acentrik. This recognition highlights Acentrik's exceptional contributions to the field of data exchange and its remarkable ability to enable secure and efficient data sharing across industries.

What Sets Acentrik Apart from the Industry

Acentrik stood out as a strategic product that addresses the critical challenge of data silos within enterprises. By leveraging a groundbreaking business model innovation, coupled with game-changing Blockchain technology, Acentrik has become a horizontal solution applicable across multiple industries. One of the many use cases of this solution is its global data marketplace, connecting enterprises to consume and share data, in an open ecosystem.

Acentrik's standout feature is its pioneering Compute-to-Data approach, coupled with edge computing capabilities. This innovative feature allows privacy-preserving compute jobs to be performed in a trusted environment. By bringing algorithms to the data instead of transferring the raw data, Acentrik provides an unparalleled level of data privacy and security. Confidential data remains within the data provider's environment, ensuring compliance and protecting against access to the raw data.

Blockchain Technology Serves as a Critical Foundation for Acentrik

Furthermore, Acentrik has cemented its position as one of the world's first Blockchain-based data exchange platform. With the state-of-the-art technology’s peer-to-peer nature and immutability, transparency properties, these benefits can be translated to enterprises, especially evident in the execution of data exchanges. Through tokenization principles, data ownership is verified through tokens representing access and control, ensuring data stays in the control of the owner.

When assessing competitors in the field, Acentrik emerges as a clear leader. Acentrik's unique combination of features, including its Blockchain foundation, as well as Compute-to-Data capabilities, sets it apart and positions it at the forefront of data exchange innovations.

By seamlessly connecting enterprises to their deeper data sources, Acentrik resolves critical market and end-user challenges. It eradicates the barriers imposed by data silos, enabling organizations to unlock the true value of their data assets and facilitating secure data sharing between enterprises.

The business outcomes generated by Acentrik are also impressive. The platform offers new opportunities for data monetization through external data sharing, empowering organizations to unlock additional revenue streams. Furthermore, Acentrik fosters process refinement and optimization by facilitating internal data sharing, driving operational efficiency, and improving decision-making. Additionally, as a turnkey solution, Acentrik empowers enterprises to build their own data exchange platforms, tailored to their unique needs and ecosystem.

The recognition by the Tech Ascension Awards of Acentrik underscores the solution’s outstanding achievements and its significant impact on the data exchange landscape. Acentrik's revolutionary features and commitment to data privacy and sovereignty, make it a deserving recipient of this well-respected technology industry accolade.

Learn more about Acentrik at Connect with them on LinkedIn at Learn more about the Tech Ascension Awards

The Tech Ascension Awards recognized the very best innovations in technology. The Tech Ascension awards judged applicants based on technology innovation, market research, and competitive differentiators. The class-leading vendors that received recognition from the Tech Ascension Awards showcased technology that solves critical industry challenges and produces invaluable business outcomes for their customers.

AutoRABIT, a leading provider of DevSecOps solutions, continues its upward trajectory in 2022 with another prestigious recognition for its unique combination of static code analysis and policy management. The Tech Ascension Awards recently revealed the winners of the 2022 DevOps Awards, with CodeScan Shield emerging as the victor for DevOps Innovation of the Year.

David Campbell, CEO of Tech Ascension Awards, emphasized the importance of DevOps in successful software development, stating, "These leaders in DevOps have helped move the market forward with their innovations, and we're proud to be able to recognize them for their impact."

CodeScan Shield has garnered acclaim for its comprehensive approach to Salesforce environment management, encompassing inventory management, governance, and analysis, in addition to its best-in-class static code analysis solution. This powerful combination yields a robust data security strategy, streamlined development processes, and fortified applications and updates. By ensuring 100% adherence to compliance requirements, CodeScan Shield empowers DevOps teams to work safely and efficiently in a repeatable manner.

Prashanth Samudrala, VP of Product Management at AutoRABIT, expressed immense pride in CodeScan Shield's latest accolade, stating, "We're incredibly proud that CodeScan Shield received yet another award for its exceptional capabilities. We're honored to see more evidence that the value we offer our clients continues to grow."

The Tech Ascension Awards serve as a prestigious platform for recognizing the most remarkable technological innovations. The judging process meticulously evaluates applicants based on criteria such as technological innovation, market research, and competitive differentiators. The vendors distinguished by the Tech Ascension Awards showcase technologies that address critical challenges within their respective industries, ultimately delivering invaluable business outcomes for their customers.

AutoRABIT offers a comprehensive DevSecOps platform that caters to every aspect of the development pipeline. With Automated Release Management, CodeScan Shield, Vault Data Backup & Recovery, and Record Migrator solutions, AutoRABIT empowers Salesforce developers and administrators to maintain security while expediting the release cycle and producing error-free updates and applications of superior quality and reliability.


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